{"id":921,"date":"2018-07-10T13:49:51","date_gmt":"2018-07-10T17:49:51","guid":{"rendered":"https:\/\/www.dnaoutplacement.com\/noticias\/?p=921"},"modified":"2018-07-10T13:49:51","modified_gmt":"2018-07-10T17:49:51","slug":"perfil-linkedin-atractivo","status":"publish","type":"post","link":"https:\/\/blog.mydnadigital.com\/blog\/perfil-linkedin-atractivo\/","title":{"rendered":"5 tips para que su perfil de LinkedIn sea m\u00e1s atractivo"},"content":{"rendered":"<h4>Hacer una red de contactos y saber vender su marca personal es esencial para que pueda impresionar a posibles empleadores y pueda obtener el empleo de sus sue\u00f1os.<\/h4>\n<p>Esta red social, que ya lleva varios a\u00f1os en el mercado, ha ayudado a miles de personas alrededor del mundo a conseguir las entrevistas y los empleos deseados. Pero como cualquier otra plataforma de contactos, debe usarse con mucho criterio y teniendo en cuenta que\u00a0no solo sirve crear el perfil y esperar a que las oportunidades aparezcan.<\/p>\n<p>Esta red de relacionamiento, utilizada con objetivos profesionales, no solo tambi\u00e9n le ayudar\u00e1 a volverse visible frente a posibles empleadores, socios, colegas o personas de importancia en su sector.<\/p>\n<p>Tambi\u00e9n puede\u00a0potencializar negocios\u00a0en su actual empresa. Incluso tiene cursos de capacitaci\u00f3n de b\u00fasqueda de\u00a0empleo\u00a0en su formato Premium. As\u00ed que si todav\u00eda no tiene una cuenta de LinkedIn, o cree que no es tan \u00fatil, deber\u00eda saber que se est\u00e1 perdiendo de todas las bondades del networking.<\/p>\n<p><strong><em>Fabiano Kawano, Country Manager de DNA Outplacement<\/em> <\/strong>afirma que potencializar nuestro\u00a0networking\u00a0en pro de nuestro posicionamiento profesional es primordial y no es un fen\u00f3meno de la globalizaci\u00f3n. La primera evidencia se vio en los trabajadores de la revoluci\u00f3n industrial, en el siglo XVIII, quienes se vieron en la obligaci\u00f3n de evolucionar y diversificar su modo de trabajo.<\/p>\n<blockquote><p>\u201cLos trabajadores empezaron a gestionar diferentes funciones gracias a la estandarizaci\u00f3n de procesos de producci\u00f3n. Por ello, quienes buscaban un nuevo trabajo, o mejorar sus condiciones, indagaban con sus conocidos sobre nuevas oportunidades y, con el tiempo, la pr\u00e1ctica se fue popularizando. Pero lo que realmente impact\u00f3 el\u00a0networking fueron los\u00a0avances tecnol\u00f3gicos. Permitieron conectar con nuevas personas, iniciando con el correo electr\u00f3nico en 1971, pasando por Messenger en 1997 y llegando, hasta hoy, a la primera red social profesional en 2003: LinkedIn\u201d, afirma.<\/p><\/blockquote>\n<p>El 60% de las ofertas laborales no son comunicadas de manera p\u00fablica, ya que muchas empresas y empleadores prefieren contratar personas referenciadas y previamente avaladas por un conocido. Incluso, estudios afirman que el\u00a015% de los j\u00f3venes, normalmente, encuentran su primer empleo por una referencia familiar.<\/p>\n<p>Tenga siempre en cuenta el lenguaje y sea cuidadoso con las palabras que incluye en su perfil. Ya sabemos que todo el mundo se considera exitoso, l\u00edder y bueno trabajando en equipo. Pero lo que los headhunters quieren saber es\u00a0qu\u00e9 lo diferencia del resto de personas que pueden aplicar a su misma posici\u00f3n.<\/p>\n<p>Un estudio de la red social revelado a principios de este a\u00f1o mostr\u00f3 que durante 2017, los usuarios colombianos de\u00a0LinkedIn\u00a0se sintieron menos \u201cexitosos\u201d, a pesar de describirse como m\u00e1s \u201ch\u00e1biles\u201d, de acuerdo con la lista anual de palabras m\u00e1s utilizadas entre los perfiles de la plataforma.<\/p>\n<p>El Profesor de Socioling\u00fc\u00edstica Rodney Jones, de la Universidad de Reading en Reino Unido, afirm\u00f3 que \u201clos resultados de LinkedIn muestran un cambio en la tendencia de\u00a0resaltar fortalezas personales\u00a0particulares como \u201cexitoso\u201d; o \u201cmotivado\u201d; hacia capacidades y habilidades que se pueden categorizar de forma m\u00e1s espec\u00edfica\u201d.<\/p>\n<p>Entonces si usted se considera una persona experta en un tema o con habilidades muy espec\u00edficas, no solo las enumera, tambi\u00e9n demu\u00e9strelas y haga uso de la herramienta publicaci\u00f3n para dar a conocer lo que ha realizado como ejemplo de ello.<\/p>\n<p>&nbsp;<\/p>\n<p>FUENTE:\u00a0<a href=\"http:\/\/www.finanzaspersonales.co\/trabajo-y-educacion\/multimedia\/linkedin-como-hacer-mi-perfil-de-linkedin-mas-atractivo\/76810\" target=\"_blank\" rel=\"noopener\">www.finanzaspersonales.co<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hacer una red de contactos y saber vender su marca personal es esencial para que pueda impresionar a posibles empleadores y pueda obtener el empleo de sus sue\u00f1os.<\/p>\n","protected":false},"author":2,"featured_media":922,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_import_markdown_pro_load_document_selector":0,"_import_markdown_pro_submit_text_textarea":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[216,218,214,220],"tags":[29],"class_list":["post-921","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dna-chile","category-globales","category-dna-peru","category-dna-usa","tag-asesorias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v26.3) - 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