{"id":1075,"date":"2018-10-23T16:43:36","date_gmt":"2018-10-23T19:43:36","guid":{"rendered":"https:\/\/www.dnaoutplacement.com\/noticias\/?p=1075"},"modified":"2018-10-23T16:43:36","modified_gmt":"2018-10-23T19:43:36","slug":"compra-the-bonding","status":"publish","type":"post","link":"https:\/\/blog.mydnadigital.com\/blog\/compra-the-bonding\/","title":{"rendered":"Grupo DNA compra startup The Bonding, conocida como el Tinder laboral"},"content":{"rendered":"

La adquisici\u00f3n es la primera en la historia de los proyectos incubados por Imagine Lab, aceleradora apoyada por Microsoft en Chile. La plataforma de reclutamiento, basada en el match cultural entre candidatos y empresas ser\u00e1 impulsada ahora por la multinacional.<\/strong><\/h3>\n

Grupo DNA, multinacional especializada en Capital Humano y Gesti\u00f3n de Negocios, adquiri\u00f3 participaci\u00f3n y asumi\u00f3 la gesti\u00f3n de The Bonding, aplicaci\u00f3n que permite conocer tu atractivo en el mercado y realizar un an\u00e1lisis de compatibilidad o “Match” entre empresas y candidatos antes de conocerse. De esta manera, el Grupo DNA, pas\u00f3 a ser el accionista mayoritario en una sociedad que comparte con Imagine Lab e Irene Schlechter, Founder y CEO de The Bonding que formar\u00e1 parte del board de la empresa,<\/p>\n

Desde ahora Grupo DNA aument\u00f3 su portafolio a 3 plataformas tecnol\u00f3gicas enfocadas \u00fanicamente en el mercado laboral<\/strong>, pasando a ser uno de los l\u00edderes en la digitalizaci\u00f3n en herramientas para Recursos Humanos. The Bonding se suma as\u00ed a Show Me The Money<\/a>, en la cual puedes realizar consultas salariales y a Genes Outplacement<\/a>, plataforma para la autogesti\u00f3n de reubicaci\u00f3n laboral. Las tres, representan un flujo de 30 mil usuarios \u00fanicos por d\u00eda.<\/p>\n

\n

“Siempre nos hemos enfocado en la innovaci\u00f3n aplicada en RRHH, pues creemos que es un \u00e1rea estrat\u00e9gica dentro de toda compa\u00f1\u00eda, pero que ha estado relegado en t\u00e9rminos de avances tecnol\u00f3gicos. Plataformas como The Bonding, vienen a apoyar la toma de decisiones dentro del \u00e1rea y apuntalarla en su posicionamiento como partner estrat\u00e9gico del negocio”<\/em>, explica Murilo Arruda, Director del Grupo DNA.<\/b><\/p>\n<\/blockquote>\n

Imagine Lab invirti\u00f3 en 2016 en The Bonding, proyecto que arrib\u00f3 en estado de idea y en pocos meses logr\u00f3 dar una mirada diversa y moderna a los procesos de selecci\u00f3n. A principios de 2017 se sum\u00f3 al portafolio de Imagine Lab el startup Show Me The Money y el 2018 Genes, a trav\u00e9s de su fondo de apoyo a startups innovadoras. Javier Cueto, Gerente General de Imagine Lab comenta: “Esta adquisici\u00f3n es un hito para Imagine porque valida hip\u00f3tesis claves de nuestra metodolog\u00eda y oferta de valor al ecosistema, adem\u00e1s de ser la primera compra interna de Imagine Lab. En esta instancia destacamos emprendedores con enfoque de negocios, con apoyo y capacidades distintivas en esta industria crean y capturan valor. Por otro lado, se empieza a validar un modelo de sinergias en nuestro portafolio y multiplicaci\u00f3n de valor al hacer estas adquisiciones. Y por \u00faltimo, potenciar el escalamiento de un startup disruptivo en una industria que est\u00e1 cambiando y que lo puede acercar a un exito mayor a nivel global”.<\/p>\n

\n

Para Murilo Arruda esta fue una decisi\u00f3n l\u00f3gica, motivada por la sinergia entre los negocios del Grupo DNA. “Cada vez m\u00e1s las empresas se preocupan en reclutar mejor, de traer gente con su ADN. The Bonding es la herramienta perfecta para eso, entendiendo gente y empresa en su esencia, en su cultura y motivaciones”<\/em>. Gracias a esta nueva fusi\u00f3n, la aplicaci\u00f3n pasa a operar en 5 pa\u00edses y 400 clientes activos en la regi\u00f3n<\/p>\n<\/blockquote>\n

Dentro de las mejoras proyectadas para la plataforma, se encuentra la integraci\u00f3n inmediata con el sitio web de DNA Human Capital<\/a>, Genes y Show Me The Money, adem\u00e1s de determinar 2 nuevos “matches”, tanto el aspecto t\u00e9cnico como salarial para establecer no s\u00f3lo si el candidato tiene fit cultural con la empresa, sino que adem\u00e1s con un cargo espec\u00edfico. “Con estas mejoras, estamos seguros que The Bonding ser\u00e1 una herramienta fundamental en el proceso de reclutamiento de cualquier compa\u00f1\u00eda”<\/em>, concluye Murilo Arruda, Director del Grupo DNA.<\/p>\n","protected":false},"excerpt":{"rendered":"

Grupo DNA, multinacional especializada en Capital Humano y Gesti\u00f3n de Negocios, adquiri\u00f3 participaci\u00f3n y asumi\u00f3 la gesti\u00f3n de The Bonding, aplicaci\u00f3n que permite conocer tu atractivo en el mercado y realizar un an\u00e1lisis de compatibilidad o “Match” entre empresas y candidatos antes de conocerse. <\/p>\n","protected":false},"author":2,"featured_media":1076,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_import_markdown_pro_load_document_selector":0,"_import_markdown_pro_submit_text_textarea":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[216,214],"tags":[45],"class_list":["post-1075","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dna-chile","category-dna-peru","tag-plataforma-online"],"yoast_head":"\nGrupo DNA compra startup The Bonding, conocida como el Tinder laboral - 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