{"version":"1.0","provider_name":"Blog MyDNA","provider_url":"https:\/\/blog.mydnadigital.com\/blog","author_name":"Admin MyDNA","author_url":"https:\/\/blog.mydnadigital.com\/blog\/author\/adminmydna\/","title":"Personal Branding","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"9B63QA0AQF\"><a href=\"https:\/\/blog.mydnadigital.com\/blog\/personal-branding\/\">Personal Branding<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/blog.mydnadigital.com\/blog\/personal-branding\/embed\/#?secret=9B63QA0AQF\" width=\"600\" height=\"338\" title=\"&#8220;Personal Branding&#8221; &#8212; Blog MyDNA\" data-secret=\"9B63QA0AQF\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/**\n * WordPress inline HTML embed\n *\n * @since 4.4.0\n * @output wp-includes\/js\/wp-embed.js\n *\n * Single line comments should not be used since they will break\n * the script when inlined in get_post_embed_html(), specifically\n * when the comments are not stripped out due to SCRIPT_DEBUG\n * being turned on.\n *\/\n(function ( window, document ) {\n\t'use strict';\n\n\t\/* Abort for ancient browsers. *\/\n\tif ( ! document.querySelector || ! window.addEventListener || typeof URL === 'undefined' ) {\n\t\treturn;\n\t}\n\n\t\/** @namespace wp *\/\n\twindow.wp = window.wp || {};\n\n\t\/* Abort if script was already executed. *\/\n\tif ( !! window.wp.receiveEmbedMessage ) {\n\t\treturn;\n\t}\n\n\t\/**\n\t * Receive embed message.\n\t *\n\t * @param {MessageEvent} e\n\t *\/\n\twindow.wp.receiveEmbedMessage = function( e ) {\n\t\tvar data = e.data;\n\n\t\t\/* Verify shape of message. *\/\n\t\tif (\n\t\t\t! 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Ent\u00e3o recorri aos amigos que tinham uma Marca Pessoal diferenciada. Perguntei se eles tinham consci\u00eancia de sua fortaleza e se era estrat\u00e9gico. Para a minha surpresa, ningu\u00e9m tinha a menor ideia de COMO fazia e POR QU\u00ca fazia daquela forma. Disseram que tudo era intuitivo, no \u201cachismo\u201d. O curioso foi quando questionei tamb\u00e9m a Comunica\u00e7\u00e3o deles. N\u00e3o o conte\u00fado, mas o que n\u00e3o \u00e9 expl\u00edcito: o tom de voz, os gestos, a postura, as roupas, o andar, o olhar, a imagem virtual, etc.\u00a0 Todas essas informa\u00e7\u00f5es complementam e refor\u00e7am a Marca Pessoal de um profissional. &nbsp; Ningu\u00e9m soube me responder de forma assertiva. Inclusive, muitos desses meus amigos n\u00e3o tinham parado para pensar que possu\u00edam uma Marca Pessoal e que poderiam gerenci\u00e1-la estrategicamente. Entendi que havia um preconceito sobre esse assunto. \u201cAh mas isso \u00e9 Marketing Pessoal, n\u00e3o vou mentir pra agradar os outros, al\u00e9m disso n\u00e3o sou artista e nem pol\u00edtico.\u201d &nbsp; Um julgamento equivocado. Personal Branding n\u00e3o se resume em Marketing Pessoal*, n\u00e3o \u00e9 se promover passando por cima dos seus valores, n\u00e3o \u00e9 manipular a sua imagem. Personal Branding \u00e9 pensar estrategicamente na sua carreira e se comunicar de forma consciente. Refor\u00e7o aqui um ponto que falo sempre aos meus clientes: \u201ca ideia n\u00e3o \u00e9 transformar voc\u00ea em uma pessoa que n\u00e3o \u00e9. Essa \u00e9 uma ferramenta para lapidar e potencializar seus diferenciais na Gest\u00e3o da Marca Pessoal e Comunica\u00e7\u00e3o Profissional.\u201d *Marketing Pessoal faz parte do processo de Personal Branding. Ficou claro ent\u00e3o pra mim, que essa seria uma excelente oportunidade de come\u00e7ar a desmistificar o conceito de Personal Branding. Hoje tenho a oportunidade de levar esse conte\u00fado a v\u00e1rios executivos que passam pelos programas de Outplacement aqui na DNA. Compartilhar conhecimento. Quebrar julgamentos distorcidos. E principalmente, ajudar profissionais a deixarem suas Marcas Pessoais registradas no mundo. &nbsp; &nbsp; &nbsp; Cristiane Ueda Personal Brander _ Consultora em Gest\u00e3o de Marca Pessoal e Comunica\u00e7\u00e3o Profissional. https:\/\/www.linkedin.com\/in\/cristianeueda www.crisueda.com"}